Ethel
Ethel
Pay over 3, 6 or 12 months
Made to your exact measurements
Free worldwide delivery
No boutique mark-up
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Questions about this dress? Email us, or talk it through with us by video call or phone - fabrics, fit and timings, before you order.
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★★★★★ 5.0 · As featured in
Tatler · Harper's Bazaar · Mayfair Life · Chelsea Life · Hitched
Ethel is a fairytale ball gown in romantic lace.
The corseted bodice has a sweetheart neckline and laces up at the back. Long puff lace sleeves can be worn on or off the shoulder, and lace covers the entire gown.
Made to your own measurements by our European workshops - most brides need no alterations at all.
Made to measure
Made to measure
Your gown is made to the measurements you submit, using our step-by-step guide. Please take your measurements ideally with a local seamstress or tailor for accuracy, and we check them with you personally before we start making your dress. Because it is made for you, most brides need no alterations at all.
Personalise your dress
Personalise your dress
Would you like a detail changed on this design? Many of our gowns can be adapted. Tell us in your consultation and we will advise what is possible.
Timeline and delivery
Timeline and delivery
Typically delivered within 12-16 weeks, with free tracked delivery worldwide. We recommend ordering at least five to six months before your wedding.
Wedding sooner? Our express service can often bring your gown forward, subject to our workshop schedule at the time. Tell us your date and we will confirm what is possible.
Delivery outside the UK? Import duties and taxes charged by your country are not included and are payable by you on arrival. See our shipping policy for details.
Payment and returns
Payment and returns
You can spread the cost of your dress over 3, 6 or 12 months with Shop Pay Instalments at checkout, subject to eligibility and approval. As every gown is made to order to your measurements, please see our refund policy for full terms.
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