How to Care for Your Wedding Dress Before and After the Big Day

Your wedding dress is one of the most special things you will ever own. A little care before and after the day will keep it looking beautiful for years to come.

When your dress arrives

• Unpack it straight away and hang it using the hanging loops, so the weight is supported.
• Try it on with your shoes and underwear, ideally with clean hands and no make-up or fake tan.
• Store it somewhere cool, dark and dry, away from direct sunlight, pets and small children.
• Use a breathable garment bag rather than plastic.

Removing creases

Hanging the dress for a few days will let most creases drop out. For anything stubborn, a professional steam is the safest option. Never iron beading, sequins or lace directly.

On the day

• Get dressed last, after hair and make-up.
• Keep a small emergency kit: safety pins, a stain pen suitable for delicate fabrics and white chalk.
• Ask your maid of honour to help with bustling or detachable pieces.

After the wedding

• Clean it promptly. Take your dress to a specialist bridal dry cleaner within a few weeks. Some stains, such as sugar from champagne, only become visible over time.
• Store it properly. Acid-free tissue and a breathable box or bag will protect it long term.
• Check it once a year. Refold along different lines to avoid permanent creases.

Something to keep

Every dress carries the Aeternum label, and many of our brides keep their gowns for the next generation. Looked after well, your dress can be treasured for a lifetime.

Questions about caring for your dress? Get in touch - we are always happy to help.

Every Aeternum gown is made to your exact measurements by our European workshops, with free tracked delivery worldwide. Explore the collections or book a video call with Kate.